The Challenge
Translating Price Trend Data into Visuals
A Google Forms survey with the title of "User Research: Cost of Living, Price Gouging and its Impact on Consumers" was conducted to gain more insights into our target audience and what they currently do to save money on groceries.
On the multiple choice question "At what point of the store visit do you price check?". 70% of participants responded "before" and 100% of participants responded "after", suggesting that an app-based portable solution should be designed instead of web-based.
As the aim of Worth It was established to be an on-the-move "Grocery Pocket Pal", the price trend data for grocery prices needed to be represented in a way that was suitable for the use case scenario of checking prices on the go.
